CONCEPT | ART DIRECTION

Bolt grew very fast, and as more and more new people started working there we tried very hard to keep the "start-up" mentality and to encourage the feeling that you were working with the best possible people by helping folks get to know each other super-quickly (since they really and truly were the best possible people!). My team was called Empowerment, reminding us that empowering teenagers to communicate and connect was our goal, and included the sub-teams of Strategy, Content, Design, Technology and Community. We had reached about 90 people when we had an offsite day to strategize the next year and enjoy ourselves. We played Lazer Tag and video games, and I gave everyone a little Polaroid i-Zone (new and cool at the time), a bunch of film and a set of cards, one for every person on the team, with facts and stats about them. By the end of the day you had to collect photos of everyone and stick them to the cards. It was really, *really* fun, and it worked.